Privacy Policy
Welcome to Purple Tree Pets (“we”, “us”, or “our”). We are committed to protecting your privacy and handling your personal information responsibly and transparently in accordance with the Australian Privacy Principles (APPs) and, where applicable, the General Data Protection Regulation (GDPR).
This Privacy Policy outlines how we collect, use, disclose, and protect your personal information through our website https://purpletreepets.com.au, which is powered by WordPress and WooCommerce.
1. What personal information we collect
We may collect the following types of information:
- Personal identification (name, email address, phone number, billing and shipping address)
- Account details (username, password)
- Order and payment information (order history, payment method – no credit card data is stored by us)
- Subscribe to stock notifications (name, email address)
- Marketing preferences
- Comments or reviews
- Device and usage data (IP address, browser type, cookies, referring site, time zone, etc.)
2. How we collect information
We collect personal information directly from you when you:
- Browse our website
- Create an account
- Place an order
- Subscribe to our newsletter
- Subrscribe to product stock notifcations
- Fill out a contact form
- Leave reviews or comments
We may also use cookies and third-party tools (see below) to gather non-personal technical information about your visit.
3. How we use your information
We use the information we collect to:
- Process and fulfill your orders
- Provide customer support
- Improve website functionality and performance
- Send marketing communications (if you opt in)
- Email you that stock is available
- Comply with legal obligations
- Detect and prevent fraud
4. Cookies and tracking technologies
Our website uses cookies to:
- Store login sessions
- Remember cart contents
- Analyse site traffic (via Google Analytics or similar)
- Provide social media features and embedded content
You can manage your cookie preferences in your browser settings.
5. Third-party services and plugins we use
We share data with trusted third parties only when necessary to run our business:
- WooCommerce (eCommerce platform)
- Payment gateways (e.g. Stripe, PayPal, Afterpay)
- Shipping providers (e.g. Australia Post)
- Email marketing platforms (e.g. Mailchimp)
- Forminator – for contact forms
- Google Analytics – for understanding how visitors use our website
- CleanTalk – for security monitoring and protection
- CusRev Reviews – for requesting and collecting customer product reviews
- Back In Stock Notifier for WooCommerce – For notifying via email when stock becomes available.
Each of these services has its own privacy policy and complies with applicable privacy laws.
6. Payment information
We do not store your payment information. All payments are processed securely via trusted third-party gateways such as PayPal, WooPayments, Stripe or Afterpay. Their privacy policies apply to any information you provide to them.
7. Data storage and security
Your information is stored on secure servers located in Australia or via our third-party partners. We take reasonable steps to:
- Keep your data secure
- Prevent unauthorised access or disclosure
- Ensure only authorised staff can access personal information
8. Your rights
Under privacy laws, you have the right to:
- Access the personal information we hold about you
- Request correction of incorrect or outdated information
- Withdraw consent or request deletion of your data (subject to legal obligations)
- Lodge a complaint if you believe we have breached your privacy
Please contact us using the details below to exercise your rights.
9. Data retention
We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy, including legal and tax obligations.
10. International users
If you are accessing this website from outside Australia, be aware that your data may be processed and stored in Australia. By using our services, you consent to this transfer.
11. Changes to this policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date.
12. Contact us
If you have any questions or concerns about your privacy or this policy, you can contact us here: https://purpletreepets.com.au/contact/
Post updated : 19/06/2025
